Learning Objectives

Every communication starts out with:
1) a message and
2) an intended audience for that message.

The challenge for the communicator is to determine which CHANNEL to use and then which TOOL to use to format the message for that channel. In this course students will explore aspects of user-centered design, usability and project management as they prepare various materials common in the professional setting.

To do this effectively, students need to develop several literacies, among them visual, communication, layout, presentation and digital literacies. Conducted in a lab setting, this class allows students to learn how to navigate various software programs and to appreciate and understand key issues related to the electronically mediated office. Although much of the class is devoted to the practical, hands-on nature of the material, discussions on issues relating to Electronic Media and Communication will be a regular component of each class. Facilitation, demonstration, and one-to-one interaction will be used to guide students through the various programs, however students are expected to bring a “problem-solving” attitude to the classroom.

Software companies revise their products roughly every 18 months. Keeping abreast of the technology curve demands that the communication professional be adept at using various guides, manuals and online help to get the job done on time and on budget.

Goals for this course are:

  • To provide a broad understanding of how electronic communication has transformed and impacted contemporary organizational settings.
  • To help students develop autodidactic strategies for learning the most common software programs that they will encounter as a communication professional.
  • To develop creativity, problem solving and project management skills related to electronic communication.
  • To enhance and refine writing skills relevant to an electronically mediated communication environment.
  • To enable students to create professional-looking, user-centered print and web-based materials.

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